SHIPPING YOUR PRODUCT
Believe it or not, shipping
costs are the number one reason why most people abandon
shopping carts.
It's easy to see why.
Many merchants use a flat rate shipping method which is
calculated to ensure that they never, ever, lose money on
shipping.
Let's say you've decided to use a flat rate for shipping,
based on weight. You don't know if you'll be shipping Item X
across town, or to Nome, Alaska. Just to be safe, you base
your shipping rate on the Nome, Alaska rate-regardless of
where your purchaser is located.
Needless to say, this is a poor strategy. You'll lose tons of
sales, and there's no need.
Most shopping carts are able to query the major shipping
services for exact shipping fees on any trasaction.
You simply configure your cart to use the shipper of choice,
and let the cart do all of the work.
In the US there are three major shippers. The US Postal
Service, United Parcel Service, and Fedex.
Which you choose will depend largely upon the type of product
you ship.
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