CHOOSING YOUR MEDIUM
The old-timers around my area
used to tell me that there are any number of ways to skin a
cat.
Likewise, there are any number of ways to sell your product or
service online. Your particular method will depend largely
upon your own unique business model and products.
This lesson will discuss some of the more popular methods for
selling online.
Selling On Ebay
Many online vendors have found
great success on Ebay.
Ebay (in case you live under a rock) is a huge auction site
which allows you to auction off almost anything.
This option works particularly well for unique items, or for
used products which are in high demand and ship easily. Some
Ebay merchants sell only on Ebay, while others sell on Ebay
and through a shopping cart on their own website at the same
time.
Selling From Your Own Website
If you decide to sell your
product from your own site, there are several ways to go about
it.
The easiest way, by far, is to simply place an order form on
your site which collects enough information from a buyer to
allow you to arrange payment and ship the order. With this
method, you will be well advised to call the buyer personally
before shipping.
Another way is through the use of Paypal's "Buy Now" buttons.
These are easy to add to a webpage, and collect all payment
info on the Paypal site. Money from the transaction is
deposited directly into your Paypal account.
Selling your products through a shopping cart is another
option, and one which is widely used. Shopping cart software
helps to provide your visitor with a shopping experience they
are familiar with.
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